Kuhuni.com – Jakarta. PT DMMX Media Maxima (DMMX Media), a subsidiary of PT Digital Mediatama Maxima Tbk (IDX: DMMX) – MCAS Group and PT SiCepat Ekspres Indonesia (SiCepat) establishes a strategic partnership with PT Bumilangit Entertainment (Bumilangit), in the Bumilangit Cinematic Universe (BCU) film projects, “Godam & Tira”, and “Si Buta Dari Gua Hantu”, which will be released in the upcoming years. As DMMX’s arm in developing content business especially in the field of digital media, DMMX Media previously invested in the production of "Virgo & the Sparklings", and "Sri Asih".
Bumilangit currently
manages more than 1,200 Intellectual Properties (IP) with Gundala as one of the characters and the first film from the BCU, which broke
the record for the highest-
grossing Indonesian hero film after its release in 2019.
Budiasto Kusuma, President Director of DMMX, commented, "Seeing the tremendous growth potential of digital content and the synergy benefits in our platform, DMMX Media will continue to focus on developing the digital content business, while DMMX remains focused on the rapidly growing digital advertising business. As DMMX Media's content portfolio grows, we look forward to delivering more innovative marketing strategies to our partners, by engaging their target audience more. We also hope the DMMX Advertising Exchange Hub can provide better appeal to brands and advertisers as well as innovative product bundling strategies in our trade marketing business segment."
The Kim Hai, Founder
and CEO of SiCepat, commented, "Seeing the growing local cinema excitement
and huge public interest in superhero films, especially Bumilangit films,
SiCepat is committed to providing full support for the development of
Bumilangit Cinematic Universe. This step will certainly have a positive impact
on the business ecosystem that is being developed by SiCepat."
Bismarka Kurniawan,
Founder and CEO of Bumilangit, added, "We are excited to partner with DMMX
Media and SiCepat to bring our latest films to movie lovers and digital content
customers. With DMMX's network advertising capabilities and DMMX Media's
expertise in content development, we hope that upcoming film production will
reach a wider audience and engage our existing fan base more comprehensively.
Our fans can look forward to the experience with BCU over the next 6 years,
which we plan to develop in conjunction with DMMX Media and SiCepat.”
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About
SiCepat Ekspres
SiCepat Ekspres is an
expedition company that was founded in 2014, where the main focus in its
services is delivery of 8 Hours to Jabodetabek and Bandung areas as well as 1
day delivery to major cities throughout Indonesia. With the slogan "When
Everything Is Easy."
SiCepat Ekspres has
branches and outlets spread across cities in Indonesia to answer all the needs
and desires of e-commerce players supported by the latest technology systems.
SiCepat Ekspres is one of the few players that provides integrated logistics
services (including Last-mile, Warehouse & Fulfilment, Commerce Enabler,
Online Distribution and Remote Logistics).
About
Bumilangit
Established in 2003,
Bumilangit is the first milestone in an effort to revive the hero-themed comic
storytelling culture in Indonesia. Bumilangit is a family for many creative
artists from the early generation to the present, as well as for loyal fans who
always appreciate the works of artists.
Now Bumilangit is a
leading character-based entertainment company in Indonesia that manages the
largest character library, more than 1,200 comic characters that have been
published in the last sixty years. The strength of these characters is not only
based on popularity alone, but rather on the richness of the comic story of
each character.
As an entertainment
company, Bumilangit has business pillars in the publication of comics, films,
TV Series and Licensing Merchandising. To achieve the company's goals and
missions, Bumilangit will embrace all forms of cooperation with various other
credible companies.
Innovation and
creativity have always been the main direction in everything that Bumilangit
does in presenting the best work and experience for customers.
About
PT Digital Mediatama Maxima Tbk (IDX: DMMX)
PT Digital Mediatama
Maxima Tbk (IDX: DMMX), a subsidiary of PT NFC Indonesia Tbk (IDX: NFCX), Group
PT M Cash Integration Tbk (IDX: MCAS), is a digital cloud advertising
infrastructure company that focuses on developing solutions digital marketing
for modern retailers and digital content development for modern consumers.
Our current main
partners include Alfamart, Indomaret and Sampoerna Retail Community (SRC).
Building a core business based on digital cloud advertising infrastructures,
DMMX recently expanded its digital content business in partnership with
Bumilangit, an Indonesian entertainment company that manages more than 1,200++
intellectual property (IP) characters. With modern technology and
ever-interesting content, DMMX aims to deliver engaging and innovative
solutions to help modern businesses engage modern consumers more.
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